Citizen Eco-Drive Avion Watch for Men with Leather Strap

Citizen, a renowned Japanese watchmaking brand, has been at the forefront of innovation and craftsmanship since its inception in 1930. The company's commitment to excellence and creativity has earned it a reputation as a global citizen, dedicated to cultivating a culture of positive change and ongoing evolution through its timepieces.

At the heart of Citizen's product offering is the Eco-Drive technology, a pioneering engineering innovation that has revolutionized the way watches are powered. Introduced in 1995, Eco-Drive watches are powered by light, eliminating the need for traditional batteries. This remarkable innovation has made Citizen watches accessible to citizens around the world, regardless of their location or access to specialty batteries.

Citizen's product development policy, "The Fusion of Technology and Beauty," reflects the brand's relentless pursuit of merging cutting-edge technology with impeccable design. This philosophy has led to the creation of a diverse range of men's luxury timepieces that combine technical advancements with a sporty, vintage-inspired aesthetic.

One such timepiece is the Avion, a stainless steel watch that pays homage to the golden age of transatlantic travel. Featuring a rich brown leather strap with contrast stitching, luminous markers, and a classic day/date function, the Avion exudes a timeless elegance. Powered by Citizen's Eco-Drive technology, the watch is water-resistant up to 100 meters and comes with a 5-year limited warranty.

Citizen's commitment to innovation and craftsmanship extends beyond its product offerings. The brand has a deep respect for the artisanal approach to watchmaking, integrating a comprehensive manufacturing process that spans from creating individual components to the final assembly of each timepiece.

In 2021, Citizen launched a new global brand campaign, "Better Starts Now," which encapsulates the brand's belief that there is always an opportunity to make something better, and that now is the time to take action. This philosophy is reflected in Citizen's dedication to continuously improving its products, processes, and the positive impact it has on the world.

As a true "citizen of the world," Citizen bears the responsibility to help cultivate a culture of positive change and ongoing evolution. Through its unwavering commitment to innovation, design, and social responsibility, the brand continues to inspire people to strive for their best, one timepiece at a time.

product information: